We wanted to update you about an upcoming change Facebook is introducing to their platform, and which affects how you may share posts from your WordPress.com website to your Facebook account.
Starting August 1, 2018, third-party tools can no longer share posts automatically to Facebook Profiles. This includes Publicize, the tool for WordPress.com and Jetpack-powered sites that connects your site to major social media platforms (like Twitter, LinkedIn, and Facebook).
Will this affect your ability to share content on Facebook? It depends. If you’ve connected a Facebook Profile to your site, then yes: Publicize will no longer be able to share your posts to Facebook. On the other hand, nothing will change if you keep a Facebook Page connected to your site — all your content should still appear directly on Facebook via Publicize. (Not sure what the difference is between a Page and a Profile? Here’s Facebook’s explanation.)
If you’ve previously connected a Facebook Profile to your WordPress.com site and still want your Facebook followers to see your posts, you have two options. First, you could go the manual route: once you publish a new post, copy its URL and share the link in a new Facebook post. (You can also share right from the WordPress mobile apps after a scheduled post goes live.)
The other option is to convert your Facebook Profile to a Page. This might not be the right solution for everyone, but it’s something to consider if your website focuses on your business, organization, or brand.
While Facebook is introducing this change to improve their platform and prevent the misuse of personal profiles, we know that this might cause a disruption in the way you and your Facebook followers interact. If you’d like to share your concerns with Facebook, head to their Help Community.